Sarasota's SEO & Social Media Professionals
SEO Search Engine OptimizationSEO is the process of optimizing your website by improving the internal and the external set up to increase traffic to your site from search engines like Google, Yahoo, Bing, etc. If your site cannot be easily found by search engines or your content cannot be put into their database, you will not appear in the search engine results for the keywords you want to be associated with.
Search engines use algorithms to establish a web site's ranking. Those algorithms are often changed by the search engines to make it easier for searchers to find what they are looking for. That makes SEO an ongoing process and web sites need to be monitored to stay up to date with the search industries requirements.
4 Corner Stones of SEO
- Website Architecture
- Social Media
Online Marketing StrategyWe create a professionally unique designed presence for you on Facebook, Twitter, LinkedIn and YouTube or any other relevant social media site that can keep you in touch with your current clients, connect with new customers and deliver sales.
To show up in the top results in each network's searches all three will be further optimized to strengthen your social presence. Videos for YouTube will be placed on a custom designed channel that matches your companies identity and professionally optimized to show up on the first page of YouTube's result page.
The focus should be on finding the right strategy to implement a social media campaign to be found on the major social media sites.
Local SearchLocal search marketing is becoming more important because the global community is looking more to their local area than ever before. Google Places, Yelp, Insider etc. are showing listings and reviews. The key to be successful in the local landscape is focusing on your presence by optimizing your listing to stand out against your competitors.
Social Media Marketing ServicesSocial media provides a way to communicate to the masses, it means that you can expose your business to people that you wouldn't ever have had the ability to communicate and market to.
If you want to be most effective in your social media marketing, you really need to be talking to your target market. How you get them to "Like" your page is all about providing the right information about what you do and how you can help them.