Edelsbacher develops TV commercial
Hand in hand with videographer Jim Scott we developed a new TV commercial for top10Sarasota.com
The commercial aires on SNN6 all year long independently and within the most successful cooking show in Southwest Florida - Chef Rolf's New Florida Kitchen. The show alone has 54,000 viewers per month!
Top10 Sarasota gives you a shortcut to some fine places in our paradise!
There can be only 10!
Top10Sarasota.com highlights only two handful of great local businesses in each category. Our readers reccommend and vote for one, we interview it and if it is a fit we promote the heck out of it:)
We have TV commercials (and a top 10 can be part of it!), social media with 23,000 fans, a local newsletter with already 12,000 readers, we are part of at least 10 major events per year and advertise in hotels, taxi cabs and all top10 locations of course.
The goal is to give our visitors a small selection of some of the best places in Sarasota.
If you know a business that should be on our list just go to www.top10sarasota.com and vote for it.
We will take it from there!
Happy New Year from the Edelsbacher Gang!
Some fun New Years traditions:
In England they open the backdoor at midnight to let the old year out and ask the first dark haired man to come through the front door. This should bring luck (I believe that depends on the man coming through the door:)
In Austria and Germany lead-pouring is a tradition where lead is melted on a spoon over a candle and poured into water. The results show your events and adventures for the coming year.
In Italy both men and women traditionally wear red underwear at new years eve and a romantic evening ensures happy relations for the coming year (what a great excuse:)
In the Czech Republic they eat lentils or soup with small peas - no meat or fish because they believe that otherwise luck could run, fly or swim away.
Russians decorate a tree and exchange gifts on the 31st of December and they kept the tradition to drink champagne on the 14th of January again.
In Spain they eat one grape at each stroke of midnight. Each grape represents a month of the coming year, if a grape is sweet so is the month. If a grape is sour, well, it will not be sweet.
In Denmark friends throw old dishes at your door for good luck. The more broken dishes you find in the morning the better the year will be. Here in the States we would call that vandalism:)
Happy New Year everybody!
Image Campaign Sport Gumpold
Just in time for the winter season Edelsbacher Design Group Austria devision started the image campaign for Sport Gumpold with 6 shops in Saalbach-Hinterglemm.
The campaign included the relaunch of the www.gumpold.at website, the ad and poster design 2012, and the mobile website for the Mountain Surf Shop with specials, news and a social media distribution system.
Edelsbacher designs for Sport Gumpold 17 years in a row.
Coming up: Foreign language campaign in english, french and russian for all 6 Sport Gumpold Shops!
How do you like the name Daisyboard.com?
We had to come up with a name for our self developed Inbound Marketing tool. It takes your news, posts it to your website and your mobile website. Then it publishes it, well formatted, to all your social media like facebook, twitter, linkedin, ... When people find your news and click on it or on the attached picture, they will actually land on the place you want them - on your homepage. The Daisy is a small grassland plant, pretty and fast growing. What do you think?
Second Poster for Montessori schools worldwide
The second poster for Montessori schools is ready. Edelsbacher Design Group uses quotes from Maria Montessori combined with present art to shine up many Montessori offices and meeting rooms.
The Friends of Montessori Collection is created in Collaboration with The Montessori Foundation.
The poem in this poster is from Kimmy, a 15 year old Montessori teenager from Austria.
You can get the poster at www.friendsofmontessori.com
Do you know who you are?
Positioning is one of the first things you learn in marketing. Finding out who you are, what you do and why it matters is the ABC of your success.
It is often easy for you to position other companies, but when it comes to position yourself you will find out that you see your company from a very different angle than your clients do.
Seeing yourself with the eyes of customers is a necessary step in your branding, that's why you should leave it to somebody else (somebody like Edelsbacher Design Group:) to place you on the business game board.
We asked one of our partner agencies to position Edelsbacher and that's the result:
EDG is a creative agency with a storage room full of tools and toys to market businesses, products and services. EDG's advantages are knowledge of technology, local marketing niches and international connections.
If everything in life would be that simple:)
Edelsbacher develops series of Posters for global Montessori community
A series of 6 posters is in production at EDG. The global Montessori Community with 25,000 schools worldwide will have access to the new posters in the end of September! What do you think about the first poster?
Quality over Quantity
What do you really expect from a social network like google+, twitter, facebook, ...
Do you actually believe you will sell something on the networks? Is it more important to you to let as many people as possible know what you do right now instead of enjoying something with friends, for real? Sure, it's great to find lost people from the past, or to distribute interesting and funny posts for brand recognition (for free:), but reality is that for 99% of us business and life is right out there, not in here. Sure, our social behavior will not step back, but a step forward will be quality over quantity.
Meet Guenther Edelsbacher
After designing and developing for so many companies and so many years I realized, that one of the most powerful marketing tool is your own believe and enthusiasm about your products and services - capturing this spark and creating a fire is what I do.
I reside in the USA and my creative wheels are turning 24 hour a day. I am a designer with a background in classic advertising, photography, typography, color management, corporate design/identity, web development, branding and special effects for design. With all that knowledge I am able to seamlessly switch gears between print and web.
I work hard, cook like a dream and enjoy life. I believe in myself, the power of the universe and I am thankful for all I have been given (and for everything I have taken:).
Edelsbacher Design Group started in Europe in 1990 with innovative designs and bold concepts. Success and curiosity led us to the USA where our clients enjoy our creativity and our different way of thinking.
Sarasota Florida is home for the US branch of Edelsbacher Design Group. International flavor and the knowledge of the USA and the European marketplaces puts us in the unique position of being able to market clients in the USA and internationally. We bridge the creative gap between the Wild West and Europe!
Keeping up with the Social Joneses
You already keep up with your facebook, twitter, wordpress, your old myspace, your own website, reading local enewsletters, decide if you buy something you don't need from groupon, dailydeals or livingsocial, and inviting friends you never met or will meet into your online life.
Why should you start all over again with google+? It's quite simple: Because you are working with google+ already for years, you just didn't know it! #Google+ takes all components they developed (+ a few more) and put them into a social network, that truly is global. While facebook is like a cruise-ship full with entertainment, google is already in your daily life. Are you in already?
New Mobile Website for Dr. Anne Chauvet
Edelsbacher recently launched the new mobile website for Critical Care and Veterinary Services of Sarasota. It has thumb buttons for Quick Call, Map, Info & Services, and News. The mobile site is programmed so that it shows automatically instead of the main website if it comes up in a google search on your mobile phone. The mobile site is a quick overview of information and news of the Vet Clinic. Here is a Tag that leads directly to the site.
Is your Website up to date?
Let Edelsbacher Design Group check your website - a free service by EDG! We will give you a report of updates available, tips for your search engine optimization and how to make your site faster. Just contact us at ideas@edelsbacher.com
Mobile Sites are Top Priority for Search Engines!
Search engines focus on three things for mobile search:
relevance, simplicity and speed
Relevance:
Only Mobile Sites with relevance will be in the top results of searches.
Simplicity:
A simple front page and very simple understandable result pages are critical.
Speed:
On mobile devices networks are still somewhat slow, so focus on speedy pages.
Do mobile phone apps work for local businesses?
Applications for smart phones are a great way to connect with existing and potential clients. There are many ways to interact locally, like games, news or relevant information.
A perfect example for business apps is Critical Care & Veterinary Specialists in Sarasota. In emergency situations time is everything, so the app has an emergency quick call button next to mapping, services, pet & vet links and a news page. The whole app is manageable by daisyboard, a content distribution tool. The app is developed by Edelsbacher Design Group in Sarasota and available to download for Android, Blackberry and iphone!
Future of Facebook, Twitter & Co
How important is facebook, twitter and co for a company?
Well, that is maybe the wrong question. For some brands within a company it might be great PR and name recognition. Selling a product is almost impossible, at least for the average local company. Fans want to be entertained, listen to little stories, read some short messages, find out about unbelievable things. And there they believe pretty much everything believable, - it is almost like on King Arthur's round table.
The first time in Facebook's life numbers are going back. Big time! Lost 6 million users in the USA last month, another 1,5 millions in Canada.
Are people getting tired of a hype that becomes commercialized? What can you do to make it a win for your company? One thing for sure: Try to entertain and use it as another communication outlet for your name and brands.
Would you support fundraisers if you get great specials in return?
Edelsbacher created a fundraising system for schools and organizations within a city.
Local businesses list their specials they want to offer to Friends of Sarasota Cardholders. There are already more than 70 businesses and specials listed in Sarasota!
Schools, nonprofits, clubs or organizations register online at www.friendsofsarasota.com. They can sell Friends of Sarasota Cards to family, supporters, members and keep the profit!
Cardholders get local specials when they show their card - every day - all year long!
Have a daisy day;)
DaisyBoard - you new mobile site and social media updater
Wouldn't it be great to have a NEWS & SPECIALS page on your website + a MOBILE WEBSITE + your SOCIAL MEDIA PAGES and all of them can be updated with one admin?
DaisyBoard does exactly all of this! You get a page for your website, a mobile website, connection to your social media and the DaisyBoard management to update all on the fly!
Plus it comes with a microsoft tag and a QR code for all your print media to connect your mobile clients with your new mobile site.
Coolio, right?:)
The Effectiveness of Websites as a Marketing Tactic
Websites became the most important marketing tools. People go online if they are looking for products to buy or for services they need and they compare the offers of different companies. Today the internet is one huge shopping center and your website is one of the shops in it. But time is limited on the web, people only spend minutes to find what they need. If your site takes time to load, is not appealing or does not provide sufficient information, they move on to the next one.
Researchers have found that when people arrive at a website, at least 50% of them will leave that website within 8 seconds. In other words, if your website doesn't do something Within 8 Seconds to keep them there, at least 50% of them will leave.
That is the challenge website owners face. Go to your website and look at it if you were a first-time visitor. Can you captivate your visitor?
DaisyBoard - The Social Network Distributor
DaisyBoard is a One-Stop Distribution Tool for your News and Specials. You simply write something and add a picture, just like you are used to do in facebook or emails. DaisyBoard adds it to your website, sends it out per email and mobile phone and distributes it to all your social networks.
Write - Publish - Distribute. Perfectly formatted, all from one place.
www.daisyboard.com
Multilingual Website Factsheet for Bonvu
Edelsbacher Design Group created a Website Factsheet for Bonvu in 9 languages! Each of the 9 Website Factsheets comes with a country specific url, a foreign language SEO and a foreign communication mail form. See it at www.bonvu.in
Bonvu is a package forwarding service that enables you as an individual or small business to buy items from companies or individuals in the United States who are not willing or able to ship overseas.
More info on multilingual Website Factsheet at www.bfweb.info
Is it time to launch your own Mobile Website?
Following a Google survey 67% use their mobile device to find a business and later make a purchase at that business in person, 45% said that they already spent at least $10 on a purchase via their mobile device and 34% spent more than $20.
Consumer check-ins and coupons offer mobile's best opportunities in the upcoming year.
We are creating Mobile Websites with the attention to navigation, titles, headers, images and colors. Having a good designed page with readable headers that looks appealing and informative in this little screenshot will increase in popularity and clicks.
Grimefighter Website gets a New Look
Grimefighter in Sarasota hired Edelsbacher Design Group to redesign their website and give it a fresh and updated look. The site is fully editable with a custom content management system. The navigation and the drop down menu is managed by a special admin tool that allows the client to add links for pages and paragraphs to the navigation.
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Captain Curt's gets new Website
Edelsbacher Design Group designs new website for Captain Curt's, Siesta Key. The website includes marketing tools for Captain Curt's to connect with customers, employees and social media. It is fully designed in HTML5 to make it accessible for IPads and mobile phones.
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Logo and Website for Friends of Montessori
Edelsbacher Design Group created the a new Montessori logo for the Montessori Foundation and built the website for a new fundraising system for Montessori schools world wide called Friends of Montessori.
The logo shows the 3 parts of a Montessori education, the primary years, the elementary and the secondary years.
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Website update and relaunch for Captain Curts Sarasota
Captain Curts Crab & Oyster Bar engaged Edelsbacher Design Group with the relaunch and the development of a Content Management System for their website. Edelsbacher updated the website to new technology and develop a system where the client can edit important parts of their website.
The system lets Captain Curts change their content pages, photos, events, and the menu - a feature Edelsbacher successfully implemented with restaurant clients like all 5 Ceviche, El Greco, and Saltwater Cafe.
The system can also handle online ordering.
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Umbrella Website for 16 European Chambers in New York
The European Chambers in New York contracted Edelsbacher Design Group with the development of an umbrella website for all 16 Chambers.
Each chamber has a password to edit their listings, events and news.
The website is one of the first sources for European companies and individuals when they search for helpful information in the USA.
The website has a content management system for organizations developed by Edelsbacher.
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Partnership with US-Austrian Chamber of Commerce
The US-Austrian Chamber of Commerce, the oldest Austrian Chamber in New York, founded in 1946, partnered with USAustrians.com - a DBO of Edelsbacher Design Group, to promote and service Austrian Companies and individuals in the USA.
Edelsbacher had the honor of developing the nationwide chamber website with content management system for events, listings, media galleries, news and all content pages.
While the Chamber concentrates on business relations USAustrians.com takes care of social matters for Austrians in the USA.
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Happy Hour Joker Launch
Edelsbacher Launched Happy Hour Joker, a restaurant and bar specialty program. Receive extended happy hours, get special discounts on food and drink as well as birthday gifts at restaurants and bars in Sarasota with a Happy Hour Joker membership card. The card also is valid for discounts in 15 other Florida cities, including Miami, Orlando and the Keys, as well as New York and New Orleans.
Here's how it works: You pay a $35 annual membership fee good for two people, flash your card at participating bars and restaurants and get longer happy hours, free appetizers, complementary glasses of wine with dinner and freebies like free dessert on your birthday at participating establishments.
Restaurants and bars in New York, Miami, Orlando, Sarasota and 15 other cities were part of the program launch in 2010.
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Photo Shooting at Ceviche
Ceviche with its 5 Restaurants contracted Edelsbacher for photo shooting and for developing a special high resolution photo download page for press and media. The download page is password protected and has categories for food, inside pictures, outside pictures and logo variations for each restaurant in Tampa, St. Pete, Clearwater, Orlando and Sarasota.
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New US Platform for Austrian Green Technology
Edelsbacher Design Group created a new US platform for Austrian Green Technology. Export is the magic word!
Sarasota based USAustrians listened to Austrian Exporters and opened an extra platform for green technology made in Austria: Austrian Green Technology is hereby open for public use.
Every Austrian company offering bio products, technology or service can get a free listing and ask for assistance with the US market. We offer help with pr and foreign language marketing, visa, laws, financing, and location scouting.
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Harlingen, Texas CVB hires Edelsbacher Design Group for their international online marketing.
The CVB (Convention and Visitors Bureau) of Harlingen Texas hires Edelsbacher Design Group for their international online marketing.
Edelsbacher Design Group creates 5 Foreign Language Website Portals for Harlingen Tourism Website, The Harlingen Certified Retirement Community and The Harlingen International Birding Festival.
The Portals come in English, German, Spanish, French and Japanese.
Edelsbacher is also responsible for each foreign marketing campaign connected to these 15 Portals.
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