Design & Marketing Blog by Edelsbacher Design Group
The Effectiveness of Websites as a Marketing Tactic
Websites became the most important marketing tools. People go online if they are looking for products to buy or for services they need and they compare the offers of different companies. Today the internet is one huge shopping center and your website is one of the shops in it. But time is limited on the web, people only spend minutes to find what they need. If your site takes time to load, is not appealing or does not provide sufficient information, they move on to the next one.
Researchers have found that when people arrive at a website, at least 50% of them will leave that website within 8 seconds. In other words, if your website doesn't do something Within 8 Seconds to keep them there, at least 50% of them will leave.
That is the challenge website owners face. Go to your website and look at it if you were a first-time visitor. Can you captivate your visitor?