Positioning is one of the first things you learn in marketing. Finding out who you are, what you do and why it matters is the ABC of your success.
It is often easy for you to position other companies, but when it comes to position yourself you will find out that you see your company from a very different angle than your clients do.
Seeing yourself with the eyes of customers is a necessary step in your branding, that's why you should leave it to somebody else (somebody like Edelsbacher Design Group:) to place you on the business game board.
We asked one of our partner agencies to position Edelsbacher and that's the result:
EDG is a creative agency with a storage room full of tools and toys to market businesses, products and services. EDG's advantages are knowledge of technology, local marketing niches and international connections.
If everything in life would be that simple:)